Why Do You Do What You Do?
My friend Paula Frazier is my guest blogger. Paula is an excellent trainer for the Referral Institute.
“Why do you do what you do?” Great question! People buy for emotional reasons, it isn’t about products and services or features versus functions. It’s about YOU and what keeps you excited about the business you’re building. It’s your story, your most unique selling position. Like snowflakes each person’s story is different and beautiful in its own way. Each one is unique.
- What is your company mission? Your personal mission? How are they in alignment?
- What segment of your business gives you the most pleasure and the most profit?
- Are you seen as the vendor of choice? Why do people seek you out?
- How did you get started in your industry?
- What excites you about what you do?
Of all the people who do what you do, why you? Your story is one of the very few things that can truly separate you from your competition. What’s your story? How do you tell it? It’s what sets you apart from everyone else who does what you do.
About Hazel Walker
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2 Responses so far.
Hi Hazel,
Just finished the call with you and Ivan.
Why do I do what I do?
Well, if we are talking being a BNI Regionial Director in London North West, it’s because I really enjoy helping people.
I started my first business at 21 years old, in printing – I’m still in printing today – and over the years have learnt a great deal and I am still learning today.
The thing is that all the stuff I learnt at 21, every other new business has to learn as well. And, like in BNI, we have a great system, BNI has tried most things, found what works and what doesn’t, and passes it on to every chapter.
Well, in a way I like doing the same, my chapter’s are full of new business people and also new members, and helping them avoid some of those things that I did, and that in hindsight weren’t the brightest of ideas, I hope will make their work more rewarding quicker.
I guess that’s it!
Cheers,
David
Thanks for the story, people don’t care how much you know, they really want to know how much you care. Telling your story helps your customers to see how much you care and allows them to carry your story for you!