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This article comes from a friend of mine, Frank DeRaffele Jr. As host of the the top Entrepreneurial Radio Show in the country, Frank was asked the following question on his blog. I felt it was worth sharing with each of you. Question: How do you get people who don’t know you very well to [...]
Do you LOVE what you do? Would you do it for free if you had too? I love what I do. I know that what I do makes a major difference in the lives of others, I wake up in the morning excited about my day. Do you? This morning as I was speaking to [...]
What I do care about is this: IF I give you a referral, when you are done with that referral will I still look good in the eyes of the person I referred? My reputation, what people think of me and about me is important to me. The number one reason that people do not pass “Qualified Referrals” is the trust issue. They do not want to risk their name.
People have to hear things and see things 7 times before they take action, so advertising is important and PR are very important to your business. but I agree that word of mouth is a powerful way to build your business. It is ALWAYS WORKING, it may not be in your favor, but it is always [...]
Spending time to identify similarities in your clients will make a major impact on your business. For instance, if you discover that many of your current clients are low income producing, yet use much of your time and energy you will be able to shift your energy to attracting a different kind of client.
When I [...]
Clear up the confusion, build a plan before you start your networking.