The Referral Strategist
Where does mentoring play a role for women? When I needed a mentor, I could not find a female mentor who knew much at all about networking and growing my business by word of mouth. I had to go to a male mentor which was great from the business point…
In the financial services industry, the default language is male-speak. Women do not feel served. You look at the advertisements, lingo, acronyms. Even the client-engagement and retention process (sales) is a male model.
The typical business is offered opportunities to sponsor various events and organizations. It can be difficult to decide if the proffered sponsorship is good investment and even harder to say “no” to a good cause, but as a businessperson, those types of decisions are paramount if you want to keep the doors open.
If you ask people to describe networking you will get a variety of responses, most often it sounds something like this, “going to events where business people exchange business cards and talk business with one another.” While indeed that is a good description of what a lot of “networking” events…
Women business owners have reason to feel good. According to the survey, in the most recent 10-year period, the number of women-owned businesses in the U.S. grew by 44 percent (twice as fast as men-owned firms) and, women-owned firms added 500,000 new jobs. Women are growing business twice as fast…
I love to help people be more successful with their networking activities. Most of us are networking because we are looking for more referrals for our business. Unfortunately over time people come to realize that it takes more than meeting, greeting, and exchanging cards. Here is a list of common…
Since time is limited, it is necessary that women make the best use of networking time. Men in general have more time to network and connect with others in the business world, so women need to leverage the time they have. Our study shows that the more time a person…
Every single day I see a new one, it seems that it has become very popular to call ones self an expert on various topics. People with little skill or experience can write a book or start a business and declare themselves experts. Most popular are; I am a Social…
In this post we look at the third step of the referral process. Without step three there is no referral, you cannot pass a referral if you cannot identify a persons need. In step three, you teach your network members how to identify the need for your product or services….
Every now and then it bites us in the back side, and when it does we are often upset that we are being judged unfairly but it is our reputation so we have to take responsibility for it both personally and professionally. Today more than ever those two reputations have…