The Referral Strategist
Are you a lazy networker? I find that most people who are networking for the purpose of getting referrals are actually pretty lazy. Few people do any real homework on their target market, have no clue who they want to do business with or be connected to, have no systems…
After surveying 12,000 men and women world wide about referrals and networking we learned that, knowing a person’s level of competency was the most important characteristic for referring a person for women, and women more than men felt that they needed to try the persons product or service prior to…
Women business owners have reason to feel good. According to the survey, in the most recent 10-year period, the number of women-owned businesses in the U.S. grew by 44 percent (twice as fast as men-owned firms) and, women-owned firms added 500,000 new jobs. Women are growing business twice as fast…
“In this economy, developing a strong referral strategy is a fast, easy cheap way to build a strong business,” Palzewicz said. “Referrals are more important than ever because people are more careful where they buy and the words of satisfied customers, especially customers that are their friends, can be very…
The Second step of the referral process is the smallest of all the steps, because it is the easiest of the five steps and one that most people are comfortable doing. That step is Knowledge. If your referral partners or power team members are going to pass you referrals they…
The first step to getting quality referrals is the trust step. All to often this is the one step that everyone tries to rush and it is the one step that is not controlled by you. While there are things that you can do that builds trust, it is actually…
While I was doing research for a book that I am working on, I came across this quote, left by a survey participant. “I am very tired of networking for the sake of networking I find nothing to hook onto. Everyone talks, there is nothing to happen, nothing happens.” This…
I did a presentation today for the Indianapolis Chamber of Commerce, Business Growth Series. I was asked the following question, How do you get connected to the decision maker of a company? A good question and one that many people ask. The answer is simple, but it is not…
What I do care about is this: IF I give you a referral, when you are done with that referral will I still look good in the eyes of the person I referred? My reputation, what people think of me and about me is important to me. The number one reason that people do not pass “Qualified Referrals” is the trust issue. They do not want to risk their name.
I think that one of the best tips that I can pass along to all of you, are the books I have read and how they have impacted my business. This week I would like to tell you about a book that I believe is very pertinent to the referral…