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Below is an article written by Barbara Weaver Smith on Target Filters. One of the most important things that a business must do it understand who their customers are, who they want as customers and how to identify them. Barbara’s article is full of excellent information not only for your sales process but also for [...]
I teach a program called Referral Dynamic, it is an amazing program, and I love the results that our participants achieve as a result of this program. One of the topics that we have a very spirited conversation around is competitors. You see it’s my belief that there are no competitors, just opportunities for collaboration. [...]
How many times have you taken a class, you leave with every good intention to implement what you have learned. But you complete the class, go back to work, start doing the day to day activities and soon that class is long gone. You forget 80% of everything you learned and have little time to [...]
Often when I am networking I hear small business owners say things like “I really want to have Eli Lilly, AT&T or GE as one of my clients.” Whenever I hear this I cringe, because I know that it is not enough to want one of these giant companies as a client, you have to [...]
Ok, we know that the economy has gone south, credit is practically unavailable, businesses are drawing their spending back and so is the consumer, so what are you going to do as a business owner or sales manager to make sure that your business is not one of those that will be gone tomorrow? The [...]