The Referral Strategist
Ok, we know that the economy has gone south, credit is practically unavailable, businesses are drawing their spending back and so is the consumer, so what are you going to do as a business owner or sales manager to make sure that your business is not one of those that…
I teach a series of Networking Classes to beginning Networkers here in Indiana. As we were summing up the class I asked each student, what is the most important thing that you have learned in this program? Shane, EyeDesign Graphics & Advertising Co., summed it up beautifully. He said, “What…
Referrals can come to you from many different directions. Some will come from people you meet at networking events, some may come to you from your customers, and others may come from your trained Referral Partners. You will never know where they are coming from if you do not…
Not having a Target Market is like shooting into the air and hoping a bird flys over.
My son is very interested in playing golf. He plays regularly, even in the winter when others are setting at home in the warmth. He has a great game, plays daily, and spends time practicing. He loves the game and has a keen interest in becoming better. On the…
I wish I had a nickel for every time I’ve heard the following scenario; “Gee, I visited that networking group and I didn’t see anyone in there who could really help me with referrals. Most of the members there are consumer businesses and I am business to business.” Surprisingly, it…