The Referral Strategist
“You are the average of the five people you spend the most time with.” Jim Rohn If we are going to be the best that we can be in this life, then it is important that you surround yourself with others who are striving to be the best that they…
I went out into my backyard today to look at my crop of Indiana Tomatoes. I was quite disappointed to find that they still have not ripened. The weather has been very cool this year and that means the tomatoes ripen more slowly. I am losing my patience because I…
As the economy took a hit and began to spiral down, email newsletters went up! I am getting triple what I use to get. I did not sign up for the emails, I did not ask to get them, I simply gave someone my business card and they believed that gave them permission to put me on their mailing list.
Networking is a person to person activity, we meet, we talk and we share pleasantries with one another. When we meet and start the process of building a business relationship we are looking for people who energize us, people we want to be around. Now and then we meet people…
The world becomes a smaller and friendlier place when you network well. As a professional speaker I find there are times that I am gone for long periods from my home and office. When I am home it is only for a day or two to pick up a clean…
“Why do you do what you do?” Great question! People buy for emotional reasons, it isn’t about products and services or features versus functions. It’s about YOU and what keeps you excited about the business you’re building. It’s your story, your most unique selling position. Like snowflakes each person’s story is different and beautiful in its own way.
There is no place where it is more important to show gratitude than in your referral marketing activities. Letting people know that you appreciate what they have done for you makes it easier for that person to refer you again. I find that women are so much better…
I regularly meet with prospects and help them understand how much business they are getting from their network. It is very enlightening and they are always surprised by their results. Do you know your referral percentage? No? Don’t worry, most people don’t know, but it is very enlightening. So, grab…
Going out for a drink with friends, playing golf, and hanging out at a cookout are all ways that we build relationships. It is the social aspects of our relationships that make for strong business relationships too. It is those times when I get to know someone personally that makes…
When I was a teen I would spend a lot of time with my grandparents. My grandfather owned his own business, JR Custom Floors and I learned a lot from he and my grandmother as they ran that business. Today as I was putting some dates and times on my…