Posts Tagged as "marketing"
Women are the Most Valuable Target Market in the Financial Industry
In the financial services industry, the default language is male-speak. Women do not feel served. You look at the advertisements, lingo, acronyms. Even the client-engagement and retention process (sales) is a male model.
Seven Ways to Know if a Sponsorship is a Good Investment for Your Company
The typical business is offered opportunities to sponsor various events and organizations. It can be difficult to decide if the proffered sponsorship is good investment and even harder to say “no” to a good cause, but as a businessperson, those types of decisions are paramount if you want to keep the doors open.
Networking or Creating a Referral Strategy
Networking, one of the most popular activities in the business world. It is written about, talked about, videos are done, trainings are held, books are written, and blogs blogs blogs all about networking. Most of them say the same things over and over, leaving you with “Tips” and “Sure Fire…
You Should Know about Women and Health Care
Following is an article written by my friend TJ Couzens with BrandX Research. His company does research on the women’s market so they are pretty informed about female market and what women want. You should know how women impact the health care field. With health care serving as the centerpiece…
Building Credibility With Testimonials
This article comes from a friend of mine, Frank DeRaffele Jr. As host of the the top Entrepreneurial Radio Show in the country, Frank was asked the following question on his blog. I felt it was worth sharing with each of you. Question: How do you get people who don’t know…
Whale Hunting, Land Big Sales and Transform Your Company
Often when I am networking I hear small business owners say things like “I really want to have Eli Lilly, AT&T or GE as one of my clients.” Whenever I hear this I cringe, because I know that it is not enough to want one of these giant companies as…
Chaos in the World of Business Networking
Clear up the confusion, build a plan before you start your networking.
