Target market
Are you a Lazy Networker? 6 Things You Should Do
Are you a lazy networker? I find that most people who are networking for the purpose of getting referrals are actually pretty lazy. Few people do any real homework on their target market, have no clue who they want to do business with or be connected to, have no systems…
Women are the Most Valuable Target Market in the Financial Industry
In the financial services industry, the default language is male-speak. Women do not feel served. You look at the advertisements, lingo, acronyms. Even the client-engagement and retention process (sales) is a male model.
5 Problems You Could Avoid by Having A Target Market as Part of Your Referral Strategy
I met with one of my clients yesterday and we talked about his target market, I had a conversation with a friend who runs her business and we talked about her target market. I had a phone call with a potential referral partner to discuss our referral strategy and we…
Seven Ways to Know if a Sponsorship is a Good Investment for Your Company
The typical business is offered opportunities to sponsor various events and organizations. It can be difficult to decide if the proffered sponsorship is good investment and even harder to say “no” to a good cause, but as a businessperson, those types of decisions are paramount if you want to keep the doors open.
Ten Tweaks for Your Target Filter
Below is an article written by Barbara Weaver Smith on Target Filters. One of the most important things that a business must do it understand who their customers are, who they want as customers and how to identify them. Barbara’s article is full of excellent information not only for your…
How did you choose your target market?
Not having a Target Market is like shooting into the air and hoping a bird flys over.
