Archive for 'Strategy'

The Three Foot Rule

The Three Foot Rule

In many sales-oriented networking books and course, people are taught that networking is a selling tool and part of that lesson is what’s known as the Three Foot Rule: “Anyone within three feet of you is an opportunity to make a sale.” We feel that not only is this bad advice for the networker, one that seriously decreases the [...]

Patience is needed for tomatoes and referrals

I went out into my backyard today to look at my crop of Indiana Tomatoes.  I was quite disappointed to find that they still have not ripened.  The weather has been very cool this year and that means the tomatoes ripen more slowly.    I am losing my patience because I want vine ripe tomatoes NOW! [...]

You Did Not Ask, I Did Not Give Permission

As the economy took a hit and began to spiral down, email newsletters went up! I am getting triple what I use to get. I did not sign up for the emails, I did not ask to get them, I simply gave someone my business card and they believed that gave them permission to put me on their mailing list.

Tracking Creates Habits, Habits Create Excellence

Aristotle said, “We are what we repeatedly do. Excellence,then, is not an act, but a habit.
So, let me ask, what habits have you created around your referrals business?

Are you on Track to Achieve Your Referral Goals?

Have you taken a look at the goals you set for your business?  More precisely have you reviewed your referral goals? Most people don’t set goals, at least not in writing. I would encourage you to take this time to write down what you expect to achieve for the second half of the year.  For [...]

Why Do You Do What You Do?

“Why do you do what you do?” Great question! People buy for emotional reasons, it isn’t about products and services or features versus functions. It’s about YOU and what keeps you excited about the business you’re building. It’s your story, your most unique selling position. Like snowflakes each person’s story is different and beautiful in its own way.

Your Referral Dance Partner

Dancing with the Stars is a very very popular program.  The dancers spend a great deal of time training their dance partners.  When one goes left the other goes right, there are dips and turns, stops and starts and all of it with the rhythm of the music in the background. How does all of [...]

Whale Hunting, Land Big Sales and Transform Your Company

Often when I am networking I hear small business owners say things like “I really want to have Eli Lilly, AT&T or GE as one of my clients.” Whenever I hear this I cringe, because I know that it is not enough to want one of these giant companies as a client, you have to [...]

Develop Your Networking Relationships

Business people spend a lot of time networking, some times it is important to slow down and develop relationships with the people that you have added to your network.  In the book “The 29% Solution” by Dr. Ivan R Misner and Michelle Donovan, they discuss tactics for building better relationships with your network members.  The [...]

Make it easy for your referral sources

If you want to get more referrals from people in your network, you have to be able to make it easy for them to find and give those referrals to you.   They want to help you, but most will not step out of their comfort zone to make it happen, Here are 5 things to [...]